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    • GDPR: Email Marketing Compliance Update and FAQs May 14, 2018
      As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…       
      Phil Hollows
    • 4 Tags to Help You Send Better Emails February 27, 2018
        On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off:     The second email, sent only to a portion of the same…       
      Jennie
    • Grow Your Sales Using Facebook Lookalike Audiences November 28, 2017
      Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…       
      Jennie
    • Target Top Subscribers in 15 Seconds or Less November 16, 2017
      Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks,…       
      Jennie
    • 5 Funnels to Increase Subscriber Engagement September 28, 2017
      Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what…       
      Jennie
    • A Productive September and October = a Happier November and December September 21, 2017
      Why planning your holiday promotions now can lead to greater success — and less stress — come November and December. The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an…       
      Jennie
    • New: Drag, Drop and Deliver! August 1, 2017
      Creating dynamic, functional emails formerly required a graphic designer, or spending hours at the computer editing code yourself. Simple actions such as dropping images where you like, or easily moving elements from one part of the template to another called for multiple steps; adding video in an email-app-friendly form could often be worse with unpredictable…      Related […]
      Jennie
    • Boost Sales and Save Time with Email Automation April 20, 2017
      Generating a side income selling digital products is one of the greatest steps in your journey as a blogger or content marketer. You’re ready to get in the game after hearing from others how awesome it is to have this self-sustaining source of income that practically runs itself. And so you put together a few…      Related […]
      Jennie
    • The Automated vs Manual Email Debate April 12, 2017
      Email marketing falls into two categories: automated or manual. Some bloggers insist one is better than the other, sparking the great email debate. What really matters is: Your preference in how the emails are sent. The expectations you have set for your subscribers. Do you want to be hands on and manually send out each…      Related […]
      Jennie
    • Increasing Open Rates: Magic or Method? April 5, 2017
      Excitement over email marketing tends to increase as your list grows. You can’t help but feel proud of your work as you add 5,10, 50, 100+ subscribers each week. These milestones build confidence in your abilities as a content marketer. It’s time to take the next step on your journey and attend an event to…      Related […]
      Jennie